To shill a mockingbird

1226ckCOMIC-go-set-a-watchman

Would you like to understand how the “new” Harper Lee novel, “Go Set a Watchman,” came to be billed as a long-lost, blockbuster sequel to “To Kill a Mockingbird” — one of the definitive books of the American 20th century — when, by all the known facts, it’s an uneven first draft of the famous novel that was never considered for publication?

Would you like to get a glimpse into how clever marketing and cryptic pronouncements have managed to produce an instant bestseller, months before anyone has read it?

If so, click on this Washington Post story.