As the promotional material for “The Sixth Extinction” explains:
Over the last half a billion years, there have been five mass extinctions, when the diversity of life on earth suddenly and dramatically contracted. Scientists around the world are currently monitoring the sixth extinction, predicted to be the most devastating extinction event since the asteroid impact that wiped out the dinosaurs.
(First of all, to the creationists: Yes, the Earth is billions of years old.)
But let’s look at what this really means. This is a chart of the total weight of land animals on Earth (via XKCD):
There aren’t that many wild animals left. Human behavior is killing everything. Mass extinctions take thousands of years. None of us will be around when the one we’re currently in is over, but more important, the way things are going, the human species may not exist when this mass extinction runs its course.
OK, so that’s French and this video is in German, but the point’s the same. A laughing cow is a jumping cow:
Just another example of animals fully aware of their surroundings. They’ve been cooped up in a barn forever, and they probably knew they were set for slaughter. (And animals are aware when they’re about to be turned into meat. Stand outside an abattoir sometime, and listen to the screams.)
This is like watching a prisoner being released into the world after being stuck forever in solitary confinement.
Less than nine months ago, Cheerios ran an ad in which a little girl asked her mother “Are Cheerios good for your heart.” Mom said yes, and the girl dumped a box of cereal on her sleeping father’s chest (see that ad here). Pretty innocuous, but Cheerios had to disable comments when the ad showed up on YouTube, because a bunch of people went apoplectic because the ad featured a mixed race family.
So that was it, right? Cheerios runs an ad, racists respond, but Cheerios kept running the ad. And now it’s got this one.
This one’s called “Cheerios 2014 Game Day Ad.” Sounds like it’s going to run during the Super Bowl, the biggest advertising day of the year. Right now, it has almost a million hits on YouTube, and the comments are on. Let’s see how long that lasts.
The ad, though is still pretty innocuous. I’m totally with mom’s “Are you nuts?!?!!” reaction to the puppy deal.
But given the time between the first ad and the presentation of this one, the underlying message is: “See! Cheerios were REALLY good for dad’s heart.”
A long, long time ago, when I was young and stupid, I visited a guy in Florida who raised wild animals that performed in television shows and movies. So, as part of the story I was writing, I went into a cage with a lion and with a tiger.
The thing I learned was to make sure the animals had already been fed, and to keep the guy who owned the animals between me and the “pet” at all times.
With that in mind, I still think the guy in this video does not want to be out and about in the wild on a day when these animals are hungry.