Because it’s important to understand that we think things are bad, but we can’t even conceive how horrible they really are. For all but 1% of the American population, of course.
Less than nine months ago, Cheerios ran an ad in which a little girl asked her mother “Are Cheerios good for your heart.” Mom said yes, and the girl dumped a box of cereal on her sleeping father’s chest (see that ad here). Pretty innocuous, but Cheerios had to disable comments when the ad showed up on YouTube, because a bunch of people went apoplectic because the ad featured a mixed race family.
So that was it, right? Cheerios runs an ad, racists respond, but Cheerios kept running the ad. And now it’s got this one.
This one’s called “Cheerios 2014 Game Day Ad.” Sounds like it’s going to run during the Super Bowl, the biggest advertising day of the year. Right now, it has almost a million hits on YouTube, and the comments are on. Let’s see how long that lasts.
The ad, though is still pretty innocuous. I’m totally with mom’s “Are you nuts?!?!!” reaction to the puppy deal.
But given the time between the first ad and the presentation of this one, the underlying message is: “See! Cheerios were REALLY good for dad’s heart.”
A nice bit of animation, but not for the kiddies:
You think you know everything about one aspect of entertainment, and then something pops up that comes as a complete shock.
Like, I used to think that I’d seen every filmed live-action presentation of Superman, from the Kirk Alyn serials in the 1940s with the cartoon flying sequences, through the George Reeves television series, the Christopher Reeve movies (remember “The Quest for Peace”?), “Lois and Clark,” “Smallville,” the Brandon Routh revival of the Christopher Reeve persona and the most recent Henry Cavill city destruction. I’d even seen the “I Love Lucy” episode where Superman has to rescue Lucy from the ledge of a building, and I probably was one of the seven people who went to see the Ben Affleck biopic “Hollywoodland.”
But one day I bought a box set of the George Reeves series, and there was an episode I’d never seen where Lois (Noel Neill) is spraying a room with a machine gun, and I’m thinking, “Where the hell did this come from.” Not only that, there was a commercial I didn’t know existed:
But this isn’t about my Superman obsession. It’s about my Beatles obsession.
Last week, I saw this chart of the songs written by John Lennon and Paul McCartney:
It shows who was the main contributor to their famous songs. Only, what’s this song “There’s a Place”?
Where the hell did this come from? I’ve never heard this. When this came out in 1963, we bought 45s, not albums. Apparently, this was the B side of “Please Please Me.” Did I never listen to the B side? I thought I knew all the Beatles songs. Obviously, I don’t. Now I have to go through life obsessing about what other things I’ve missed.