Less than nine months ago, Cheerios ran an ad in which a little girl asked her mother “Are Cheerios good for your heart.” Mom said yes, and the girl dumped a box of cereal on her sleeping father’s chest (see that ad here). Pretty innocuous, but Cheerios had to disable comments when the ad showed up on YouTube, because a bunch of people went apoplectic because the ad featured a mixed race family.
So that was it, right? Cheerios runs an ad, racists respond, but Cheerios kept running the ad. And now it’s got this one.
This one’s called “Cheerios 2014 Game Day Ad.” Sounds like it’s going to run during the Super Bowl, the biggest advertising day of the year. Right now, it has almost a million hits on YouTube, and the comments are on. Let’s see how long that lasts.
The ad, though is still pretty innocuous. I’m totally with mom’s “Are you nuts?!?!!” reaction to the puppy deal.
But given the time between the first ad and the presentation of this one, the underlying message is: “See! Cheerios were REALLY good for dad’s heart.”