Football vs. football: What do people really want to watch?

Every year, the Super Bowl comes around and the mavens in the sports media tell us that it’s the biggest sporting event in the world.

Then every four years, the World Cup comes around and mavens in the sports media tell us that it’s the biggest sporting event in the world.

So which one is it? (Via Beutlerink):

World-Cup-viewersBut (the NFL fans whine) you’re comparing something that happens every four years to something that happens every year.

Really, are you going to make me do the math?

Multiply the Super Bowl number by four, and you’re still short by the entire population of North America, where the only people who care about the Super Bowl live.  And when you think about it, lots of people in the world don’t have televisions. So the World Cup is a community event where villages gather in front of a lone TV to see what’s going on.

And unlike the Super Bowl, they’re not tuning in just to watch the commercials.

I was in Belgium during the 2006 World Cup, and the city put a huge monitor in the middle of the street near the Bourse (the stock exchange building) downtown and closed off the area to automobile traffic. We roamed the streets with an Italian flag and joined all the Italians after Italy beat France in the final. That year in Paris, they put a big screen on the Eiffel Tower which allowed everyone to see Zidane’s headbutt heard around the world.

In 2010, we were in a restaurant/pub in London watching Spain beat the Netherlands in the final, although the highlight of that tournament was when the U.S. tied England because goalie Robert Green let this get by him. We were watching that match with a bunch of Brits who were ragging us on how badly American asses were going to be kicked. Let’s just say, the Americans were the ones gloating at the end.

Check out this photo gallery at the Washington Post to see how people are watching the World Cup around the globe. This is not how we watch the Super Bow.

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