Barbie and the world of possibilities

Mattel has a new ad campaign for Barbie. Probably because someone at the company realized that promoting the doll as a ditzy babe isn’t working anymore, so, make the focus about career women:

No talk about Ken. No visits to the Dream House. Just letting little girls know they can grow up and be anything they want to be.

That’s not so bad. The folks on the hidden camera, though, are trying to figure out what the hell is going on, but at least they’re playing along.

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