Whenever I see a drug ad on TV that eventually leads to the line “Ask your doctor about …,” my first thought is, “How is this going to kill me?”
And the thing about the ads is that they always say how the drug they’re hawking is going to kill you. And they’re not subtle about it. They tell you if things go wrong, you’re going to die. And it usually is an unpleasant death.
Don’t believe me? Just wait for the next ad to show up on TV, and when it begins say to the screen, “How is this going to kill me?”
Works every time.