This 2016 one from China?
Or this 2007 one from Italy?
Let’s first of all ignore the fact that the Chinese ad is blatant plagiarism. The correct answer, of course, is neither of the detergent makers care, because they both just got a ton of free worldwide publicity from all the news organizations that reported on the debate on whether the most recent ad, from China, was racist.
I wouldn’t be surprised if — despite all the pearl clutching and sensitive souls being overwhelmed by the vapors — the detergent sales are going through the roof in China, and Coloreira in Italy just got a sudden boost from an ad it introduced nine years ago. That’s the beauty of advertising.
And the thing is, these ads are irrelevant, because there are other, far more racist ads out there that have an immediate and direct impact on our lives. Like this one:
Uh oh. Words are coming out of Donald Trump’s mouth. You know what that means?