The Super Bowl ad Fox didn’t want you to see

Now, why a lumber company based in a small conservative town in western Pennsylvania (called Eighty Four) would run such a pro-immigrant ad is beyond me, especially in the Hookerpiss era.

But I really appreciate the commitment, because Super Bowl ads aren’t cheap. And as I watched the cut down version, I wanted to see how it would end, which I’ve never done when a TV ad says go to the website to see the rest.

Still, Fox refused to air this in full, probably because it’s five minutes long, but mostly because Fox is owned by an illegal Aussie immigrant and virgin blood sucker named Rupert Murdoch. (OK, he isn’t illegal. He’s a billionaire who paid off a lot of people to get in so he could brainwash a bunch of mouth breathers to hate non-white immigrants).

In the ad’s initial iteration, a Mexican mother and daughter, who appear to be on their way to the United States, come across a depiction of an imposing border wall, reminiscent of the one Trump has touted will eventually divide the country from Mexico.

“Ignoring the border wall and the conversation around immigration that’s taking place in the media and at every kitchen table in America just didn’t seem right,” said Rob Schapiro, the chief client officer at Brunner, the agency that worked with 84 Lumber to come up with the ad. “If everyone else is trying to avoid controversy, isn’t that the time when brands should take a stand for what they believe in?”

But while 84 Lumber believed in its message, Fox, which aired Sunday’s game, thought it was a little too controversial.

“Fox would not let us air ‘the wall,’ ” Schapiro said. 

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