I don’t know if this is an ad or a joke. But Ad Week says it’s an ad:

Ad parody master Mike Diva finally got a chance to make a real commercial, and it’s as insane as you’d expect. In a good way.

Diva (real name: Mike Dahlquist) is well known for having made unflattering but undeniably entertaining parody ads for Donald Trump and Hillary Clintonin the last election, along with other weird stuff like this satanic Furby spot.

Now, he’s been hired by Halo Top ice cream—an ascendant brand that’s already shown something of a fondness for offbeat advertising—to produce a Kubrick-like meditation on the forthcoming robot enslavement of humans, and ice cream’s brutal role in early communication between the two sides.