The case against BuzzFeed

When I look at the Internet, it seems a lot of sites want to be like BuzzFeed. Here’s why that’s a bad idea. (Some pretty rough language here)

I’m referring to this because:

BuzzFeed announced a major new investment in hard news with the creation of an investigations unit, led by Pulitzer Prize-winning journalist Mark Schoofs. Schoofs will build and lead a new team of investigative reporters, and will work with BuzzFeed’s growing teams of journalists across a wide array of topics.

Someone is in for a rude awakening.